Careers

Job Posting: Marketing & Analytics Coordinator

Job Title: Marketing & Analytics Coordinator
Company Name: Iris Dynamics Ltd.
Location: 3948 Quadra St, Victoria BC, V8X1J6.

About Iris Dynamics:

Join the team at Iris Dynamics, a leader in electromechanical systems and force control technologies. Our cutting-edge force controlled linear actuators are a key component to many engineering solutions driving innovation and excellence. We are committed to advancing technology for our engineering-oriented client base and we value professionalism and dedication in our team members.

Job Description:

We are in search of a Marketing and Analytics Coordinator who will play a pivotal role in both strategizing and implementing our marketing efforts. Reporting directly to the CEO, this position is a blend of analytical rigour and creative strategy, designed to drive our marketing objectives through data-driven insights and engaging content. The successful candidate will be at the heart of coordinating our marketing operations, contributing significantly to the company's success through close collaboration with cross-departmental teams, especially interfacing with sales and engineering.

Key Responsibilities:

• Develop and execute marketing strategies with a focus on analytics and performance reporting, ensuring alignment with our technical product offerings.
• Create and manage compelling content across multiple platforms, tailored to our technical audience.
• Engage with our community on social media platforms (e.g., Reddit, Linkedin, Youtube) fostering positive relationships and monitoring engagement metrics.
• Utilize analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to track marketing KPIs, deriving insights to guide strategic decisions.
• Collaborate in the production of marketing materials, including white papers, newsletters, and videos, ensuring cross-departmental alignment.
• Oversee keyword research and SEO strategies to improve online visibility and audience reach.
• Stay informed on market trends and technological advancements, leveraging this knowledge in marketing strategy and content creation.

Qualifications:

• Strong computer skills (Windows, G Suite, Word, Excel) and basic web management skills (experience with a CMS such as WordPress, HubSpot, Wix, etc.) are mandatory.
• Demonstrated experience in marketing or communications, preferably within a technical or engineering domain.
• Proficiency in data analysis and performance metrics. Working knowledge of Google Analytics, Google Ads, SEMrush, HubSpot, or Youtube Studio would be an asset.
• Expertise in content creation tools such as Adobe Creative Suite.
• Skilled in managing social media with a focus on LinkedIn for professional outreach and platforms such as Reddit or Discord to engage directly with engineers, balancing the correct communications styles for each audience to effectively foster community and dialogue.
• Excellent communication, organizational, and project management skills.
• Ability to work independently as well as part of a team, with a proven track record of successful cross-departmental collaboration.
• Some post secondary in Marketing, Business, Engineering, Science, Communications, or a related field preferred.

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Experience:

• Open to exceptional candidates from various backgrounds. 
• Previous experience in communications, data analytics, or social media management.
• Background in engineering, or a related technical field is highly advantageous.
• Experience with video or web content creation, especially for platforms like YouTube, is desirable.

Skills:

• Strong analytical and problem-solving skills, with a keen eye for detail.
• Creative thinking with the ability to produce innovative and engaging content.
• Leadership qualities with the capability to manage projects and collaborate effectively across departments.

Work Hours:

• Flexible schedule required to accommodate global business operations; specifics will be discussed with potential candidates.

Salary Range:

• $55,000

Benefits:

• A comprehensive benefits package.
• A dynamic and professional work environment.
• Company events and team-building opportunities.
• Located next to the Galloping Goose (Quadra/Mckenzie) with on-site parking and indoor bike storage.

Application Process:

Qualified candidates are invited to send a Cover Letter and Resume to careers@irisdynamics.com. Please include "Marketing & Analytics Coordinator" in the subject line along with a project portfolio demonstrating relevant professional, personal, or academic projects as appropriate. Highlight how your background aligns with the specific needs of this role.

Note: We are only accepting applications from candidates residing in the Victoria area who are legally eligible to work in Canada.

Application Deadline:

1 March, 2024